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Anthropic Unveils Claude Design: A Research Preview for AI-Powered Visual Asset Generation

Anthropic Unveils Claude Design: A Research Preview for AI-Powered Visual Asset Generation

Following its previous capability to generate charts and diagrams, Anthropic has now introduced Claude Design, a new research preview that allows subscribers to leverage its Claude chatbot for generating designs, prototypes, slides, and various other visual assets.

Anthropic positions Claude Design as a tool that provides designers extensive room for exploration while enabling everyone else to produce visual work. Distinct from a generic image generator, Anthropic emphasizes that the system powering the app, Opus 4.7, is its most capable vision model to date. This indicates a focus on functional design and visual assistance rather than arbitrary image creation.

Every project in Claude Design begins with a prompt. Users can iteratively refine Claude's outputs through conversational interaction, inline comments, and direct edits. Similar to Adobe's recently announced AI assistant, Claude Design also generates custom sliders corresponding to specific design elements, which users can manipulate to modify those elements—for instance, adjusting the glow and density of arcs illustrating a connected network.

Anthropic has implemented an onboarding process that enables Claude to build an internal visual language by analyzing an organization's codebase and existing design documents. Subsequent projects then automatically adopt the organization's colors, typography, and comments, ensuring brand consistency. Beyond text prompts, Claude Design supports image and document uploads, and includes a web capture tool for enterprise customers to snapshot elements from their company's website. The platform also features built-in sharing and direct export to Claude Code, with Anthropic promising easier integrations in the coming weeks.

The launch of Claude Design coincides with the release of similar visual AI assistants from both Adobe and Canva. Notably, Claude Design offers the ability to export projects directly to Canva, highlighting a potentially collaborative approach. The new app is currently available to subscribers of Anthropic's Pro, Max, Team, and Enterprise plans, with usage counting against their respective limits.

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